Bubblepoint - Management ,Technology and Entertainment articles

It has been a resounding success for the IPL’s new cricket business. and wat a booster for King Khan, who has proved to the world that he is also a great business man. For those of you , who dont know certain statistics , Sharukh Khan bought Knight Riders for around $75 million, liquor Baron Vijay Mallya bought Royal Challengers for $111.6 million, Ambani bought Mumbai Indians for $111.9 million…Now you look at these figures, it first of all proves that King Khan had the best bargain. He was assisted by Sourav Ganguly, for picking up the men. The promotions and brand positioning has all been perfect, with Shahrukh himself singing “Korbo Lorbo Jeetbo Re” in his own voice, which has been well accepted. Among the non businessmen , sharukh was the first to spot IPL as a business potential. He also has launched a new music video album “Nokia 2 Hot 2 Cool”. Now the reason why iam only talking about Shahrukh, is that as a normal cricket lover, i only recall King Khan at the top of my mind when it comes to IPL Cricket.This is what called “Brand Positioning” in a customers mind about a product or service.Well done Shahrukh, you made Vijay Mallya sound quaint, when it comes to cricket business.

Now coming back to the traditional cricket, I do not know long the 50 overs matches and Test Crickets are going to sustain , but definetly I agree that there is big product differentiation among all these. But this definetly a good beginning for the Cricket. ICL , the only competitior still needs to move itself, banking on Kiran More and Kapil Dev. What is seen here is that it has already lost the first mover advantage.